The famous American IT eWeek magazine articles website “, said today compete with Google and amazon growing areas, the amazon or in ten aspects of Google challenge.
Amazon has launched a subscription model based on the video service, amazon with Google video service or television (Google TV service) direct competition.And more importantly, in the two companies is increasing competition field, under the situation of the amazon for Google video service will bring more trouble.
Google is below the amazon ten reasons shall be worried:
1, the amazon video
Amazon plans to release video content.Although the amazon plans at the specific content of service is unknown, but thanks to video on demand, and two service, MP3 shop is the famous amazon industry entertainment content providers, in other words, the amazon has consumers, and so far, Google does not have the advantage.For Google, in video services beyond the amazon could be an arduous task.
2, cloud service
Amazon provides services for enterprises in the cloud when doing quite well.Amazon at the clouds EC2 including Google and services, has formed the cloud service.Amazon business is not too big effect, Google is unlikely to gain too quickly from amazon’s market share.But the competition is just beginning, the two may need to invest a lot of money, can eventually tie.
3, ebook viewer. -
Amazon is ebook viewer Kindle a main product market, Google has also launched their online e-book.Google in the earlier announced that it will take it with Google service operating system, Google ebook to integrate development, it is unclear how industry.But one thing is sure, if want Google in related business in the amazon Kindle pursued, have a lot of work to do.
4, e-commerce search
Amazon has become an important part of the market, the company will allow users to A9 Google Search, this Product with similar Product search.com service.A9 service makes the amazon become important members of the search market.Google is still no worry, but if the amazon search business growth, it might be in this market spend more time.
5, Google TV
Google plans to provide services through TV Google entertainment market operation in March, and other equipment of set-top boxes, user can be software, film and television network search.Amazon does not provide these services, but the amazon provides an alternative entertainment platform, if this platform, the success of hardware products will also arises at the historic moment.
6, enterprise service
Amazon may be industry thinks is a famous electronics retailers, but it is also a good reputation of the enterprise service providers.Amazon provides cloud, Internet advertising and storage business platform (want in their website to sell the product enterprises), etc.Google is through the software as a service for enterprise service areas for products.Don’t need too long a time, the two companies would be in a market in direct competition.Currently, amazon provides for many enterprises of the network service is attractive.
7, the hardware business
With the upcoming release of video service, and good sales performance, Kindle it is no exaggeration to say that the amazon will put more effort to promote its hardware products.And take out from the operating system, then the operating system to Chrome, Google is willing to meet company hardware partners to succeed.With the amazon came into this field, the market will further deterioration, Google wants to succeed in this field, may be even more difficult.
8, advertising business
Google is the world’s largest Internet advertising company.Even so far no company can be comparable.But the amazon Clickriver advertising service is extremely attractive.Amazon Clickriver through in the amazon and other company website, according to charge for products and related services for matching.It has high attention, may bring a lot of profit.Looking for opportunities to Google’s advertising industry, perhaps should be taken seriously.
9, scale effect
In the technology industry scale effect.Large enterprises and small enterprises outstanding achievement, to participate in the competition for the field.Google and amazon is large enterprise, this means that compared with each other, each have a competitive advantage.Although Google may in advertisement market is more successful, but it was not in retail and amazon.The two companies have large operation can enlarge the competition between cash reserves, predictable.
10, the consumer confidence
So far, the consumer trust help Google has been a huge success.When consumers use Google products, they will get clear with Google competitors are the same or better experience.Remove apples, Google does not meet another can get so high trust enterprise.However, such an enterprise may be the amazon.Amazon’s cloud calculative field strength, is one important key members of the ebook viewer, amazon are also looking at other new areas, in long, consumers are trust amazon.