Apple 1st turn out of four years ago, slightly improve Apple TV after launch.But even if prices sharply lower, smaller, more concise design, add some new functions and services, the streaming set-top box will still only marginal product apple.
Even in the product introduction jobs when the latest edition, Apple TV, nicknamed the “One hobby -” (another hobbies).
The Apple TV has several notable features: the new product size only the old quarter, price is quite attractive (from $299 plunged to $99), and integration of NetFlix. Online,But these are not let apple had become the emerging class leader.
Get rid of traditional cable television, then directly from the PC relay content to television screens, and seems to attract consumers (vary from person to person.According to estimation, Forrester true of sitting room equipment, including network connection TV set-top boxes and host, as product sales, 9,930 million from 2009, the growth of 4.3 YiTai until 2014.But the industry how reach the goal, now still not clear.
Apple has never publicly Apple TV sales figures in the table, jobs, said: “we only sell a lot, but it has not been very popular product.”But he emphasized on the market competition, nor the product.
Digital sitting room is the market.Many companies want to break through the set-top boxes, such as Boxee Roku, now, and Google TV.Even the samsung to who hover over, but they tried to establish their own platform, tie-in and application software and directly into television and blue player.
Although his list of many customers expectations and requirements of the sitting room equipment, Joe and his Apple Apple TV or no where to find a clear vision of the powerful.According to the customer’s opinion, you don’t want the jobs listed voice: big, big volume of STB, users of the content, put in sitting room, and must consider the computer disk space.
Steve jobs, people don’t put in the sitting room a computer.Maybe that is the way he against Google’s network (Google TV viewing experience for the center), but the room into view of Apple is perhaps jobs without application for TV.With the application of computer and other devices have high correlation calculation and Apple Apple TV to make public entities is another miniature computer impression.
Steve jobs said consumers want very direct: the quality of Hollywood movies and TV programs, (he said: “people don’t spare content.”), the content of cheap rather rent.
In this section, apple face many competition.The PS3 Roku, has been integrated with psu on Xbox Netflix and Amazon video-on-demand content, plus other Hollywood sources.Although quite attracting 99 cents rent (but not only, also provide the contours of the same price), which has not been in place.TV programs, only two network ABC and Fox and apples.
For Apple, development of major advantages and Apple TV, the product can establish the Apple of the ecological system I series products, the music, the added bonus video, photographs, broadcasting and books, etc.Apple has now phone, video player, touch screen plate, computer, plus a sitting room equipment, through its future can share the iOS 4.2 Airplay.
Since the price has been reduced to a reasonable level, the success of Apple TV, people will depend on the product as soon as possible through what content.Apple must solve all problems of content, and authorized jobs in this aspect has plenty of experience, be worth to expect.
Tags: apple TV