Vanke three quarterly show in major cities in the third quarter to increase the supply of commercial housing, and sales are slow further. Shenzhen, Guangzhou, Dongguan, Foshan and other cities Vanke into 14 pre-approved area of commercial housing rose 5.1%, turnover of the area is down 20.9%.
Deputy General Manager Tan Huajie Vanke admits, tremendous changes in market conditions on Vanke’s sales have also been affected: before and after the October market has always been the peak of the new disc, the next period of time, expected supply of new homes will continue to increase, the market will be further pressure on stock to increase.
Data also showed that three quarters of inventory Vanke rose 192.6 billion, up about 57%. Among them, three suction gold region Vanke, Beijing, Shanghai, Shenzhen, occupying the bulk.
Shenzhen Vanke sales of only four projects during the first half, while the second half of the houses up to 11, a total of 10,000 suites source, accounting for the same period in Shenzhen, the amount of new supply 1 / 3.
And such a huge supply compared to demand in Shenzhen, the purchase of the property market continued to shrink under the policy, and price policies lie in the prices of many peer-wielded weapon. October 29, investment property [Us News] introduced green projects around 4000-5000 dollars lower than opening price; bimonthly Vanke Bay project site in Huizhou, excellent property introduced 4900 yuan / square meter of the Cote d’Azur new listings, before, Country Garden [Us News] miles Silver Beach also opened for as little as 6,000 yuan.
“Shenzhen developers are not the price drop is not, but how much to sell down the problem. World Union Properties, said chief analyst Wang Haibin, Shenzhen continued downturn in the third quarter of the volume of the second quarter, some of the concessions have been enough to impress buyers who must have a more substantial price cuts.
From a national perspective, Vanke is also facing slowing sales. Shanxi Securities flat Haiqing that Vanke sales slowdown is a foregone conclusion. “Sales growth year on year growth rate is less than the sales area, indicating that the price for sales of the company.” Ping said that as the housing market downturn the next three months the possibility of very large, annual sales growth rate will be lower than 30 %.
As Vanke headquarters, usually the proportion of sales accounted for 1 / 10 of the Shenzhen Vanke sales performance this year is not satisfactory. Earlier this year, Shenzhen Vanke expected sales target is 14 billion (about company-wide 1 / 10), but as of July, Shenzhen Vanke only achieve 40 billion yuan. In the third quarter launch of several new series set after the initial estimate of about 4 billion capital return in Shenzhen from 14 billion is still a big gap.
Wang Haibin that, as if we have to achieve annual sales target, before the end of the impact of annual results of listed companies is a critical period, large-scale developers choose to ship at this price a great chance. Especially this year, most developers will be expected to control long-term sustainability, the market outlook bearish, but the probability of price increase.